Monday, July 12, 2010

Internet Radio Advertising and Podcasts

College football and Rock and Roll. It's as American as apple pie.

In July 2012, The Wiz launched All Dixie, a streaming Internet radio station that features "Finger-Lickin', Guitar-Pickin' Southern Rock." To listen live, click here.

The Wiz's entry into Internet radio creates exciting opportunities for advertisers. Consider that over half of Internet radio listeners are male and fall between the ages of 18 and 49. They are tech-savvy consumers, often listening on multiple devices, and stay tuned for an average of one-to-three hours a day. About 25% of Internet radio users spend three or more hours listening at a time, and 27% don't change the channel.

Fifteen- or 30-second advertising spots are available at weekly or monthly rates.

In addition, The Wiz will be doing a weekly podcast featuring guests from the world of college football. Podcasts are available for download on iTunes and, in keeping with our college football and rock and roll connection, will be broadcast on All Dixie Rock.

Email The Wiz for details on sponsorship opportunities for All Dixie Rock or podcasts.